Prepared for Scott Currin · ProsecureLSP · September 15th, 2026
Prepared for Scott Currin · ProsecureLSP · September 15th, 2026
Thanks for the time on the phone today, Scott. You have built something genuinely hard: your own data center, enterprise grade filtering, eight years of real users. What you told us is that roughly $30,000 went into marketing without the sales to show for it, and that you have spent the better part of a year looking for the path yourself. So we went looking for the reason, and we think we found it quickly. There is currently no analytics code on prosecurelsp.com: no Google Analytics, no Meta pixel, no conversion tracking. However good that spend was, the site had no way to tell you which part of it worked. That is the first finding, and most of what follows on this page comes back to it. None of this is a reflection on you. It is the normal result of a technical founder being asked to also be a marketing department.
Bobby also sat down and watched your full interview with Bill Sahadi on All Things Moore County, the one on AI powered hacking and deepfakes, before any of this was written. There is a section on it further down, because a good part of the answer is already in your own words.
We went through prosecurelsp.com page by page in a real browser on September 15th, 2026, checked the certificate, the templates, the blog, the pricing page and the Google Business Profile, and then measured what Google shows for the searches your three avatars actually make.
No analytics, no ad pixels, no conversion tracking on any page. That means past spend had no way to report back, through no fault of yours.
Nationally, outside your own company name, the site currently ranks for nothing at all.
Your Google listing is claimed and has zero reviews and no photos. In security, proof is the product.
39 links from 33 domains, domain authority effectively zero. The credibility signals Google looks for have not been built yet.
{{pageTitle}}, unrendered. Google, Bing and every AI assistant read that. There is no page on your site with a real description for a human to see in search results.blog_post.php?ref=6571132cc4f14, so nothing in the address says what the article is about. Most of the posts are support documentation, things like Installation and Billing & Subscriptions, rather than the questions a worried parent or an adult child types into Google at eleven at night.None of this is about your technology. We are not qualified to audit a data center and we are not trying to. We looked only at the layer between what you built and the customer finding it, and that layer has never been finished.
Your Google Business Profile is claimed and live, categorized as a computer security service, phone +1 (833) 723-3101, open 24 hours a day seven days a week. Three things about it:
Separately, in the regular Google results your brand name is the only thing you own. You rank first for “prosecurelsp”, and the rest of that first page is filled with unrelated companies that happen to share letters with you: a fire alarm power supply maker, a legal aid project, an immigration nonprofit, a procurement tool. Your name does not yet own its own page of results, which is as much a branding opportunity as a search one.
Bobby watched the All Things Moore County interview end to end. It is the single best piece of marketing material ProSecureLSP currently owns, and almost nobody has seen it. Four things stood out.
“Government grade, enterprise grade technology that you can’t afford, brought to your home, for about the price of a Netflix subscription.” An open but protected internet, “think about being on a university campus.” Antivirus as a vaccine that can only stop what it already knows about, and has barely changed since 1996. Small businesses and families being “effectively naked on the internet.” Filtering at line speed in your own data center, so nothing slows down and nothing pops up. That is better positioning than most funded companies in your category have, and none of it appears on your website.
The granddaughter who posts selfie videos, and the scammer who uses them to clone her face and voice and FaceTime her grandmother saying “Grandma, I’m in trouble.” The fake fraud department calling from her bank. The deepfaked FBI agent on a Zoom call. That is exactly the course we want to build, told by the person who understands it. Your point that the scam lands when someone is tired, scared or distracted is the most honest piece of marketing insight on the whole tape.
Bill offered you a recurring segment and you said yes. Take it, because it solves content supply for a year: one recorded conversation becomes an article, a newsletter, several social clips, and a lesson inside a course. Local radio also carries a credibility that no blog post buys. He also asked you to put CyberGate on his office computer, which is a named local testimonial waiting to be collected.
On air the prices came out as $14.99 for home and $19.99 for the family plan. The website says $15.99 and $17.99. Small, but in a trust business the number should be identical everywhere, and it is another reason to get the prices into the page itself. You also recommend DeleteMe on air with no relationship in place. Either make it a real partnership or point that recommendation somewhere that pays you.
Practically none of the above is on prosecurelsp.com. The strategy below is mostly a matter of moving what you say out loud into the places where people decide.
You named them on the phone: micro businesses with a handful of devices, parents protecting children, and adult children protecting boomer parents. We measured the actual search demand behind all three, in the United States, on September 15th, 2026. The results are not what most people expect, and they change the strategy.
| What someone types | Searches / month | Cost per click | Do you have a page for it? |
|---|---|---|---|
| parental control app | 40,500 | $6.14 | No |
| parental controls | 33,100 | $4.36 | No |
| best parental control app | 1,900 | $7.82 | No |
| best internet security | 720 | $10.86 | No |
| content filtering software | 590 | $23.61 | No, and this is literally what you sell |
| web filtering software | 590 | $23.61 | No |
| small business firewall | 390 | $22.13 | No |
| small business cybersecurity | 260 | $138.04 | No |
| internet filter for home | 140 | $10.46 | No |
| cyber security for home | 140 | $4.63 | No |
| how to stop scam texts | 110 | $4.85 | No |
| scam protection app | 90 | $12.07 | No |
| elder fraud protection | 40 | $10.54 | No |
| how to protect elderly parents from scams | 40 | $2.09 | No |
The bottom of that table holds the most important number on this page. Protecting a boomer parent, the avatar that feels most obvious to all of us, is searched about 80 times a month in the entire United States. The fear is real, the risk is real, the market is real, and almost nobody goes to Google about it. People do not search for a problem they have not yet named. They search after their mother has already lost $14,000, and by then they are looking for the bank and the police, not for a subscription.
The other two avatars have the opposite problem. Parental controls is a 74,000 search a month category, and Google itself owns the top of it with Family Link, followed by Bark, then by review lists from PCMag, the New York Times, SafetyDetectives, AllAboutCookies and a Reddit thread. Nobody buys in that category from a vendor’s own blog post. They buy from whichever list they trust, then they buy from whoever is on it.
Small volume, but $22 to $138 a click, which tells you how much a customer is worth to everyone else bidding. Nobody serves the restaurant with five devices honestly. This is the avatar where owning the search results is realistic inside a year, and where the buyer signs up the same week.
Huge demand, owned by Google and by review lists. The way in is being reviewed by other people: comparison sites, YouTube, Reddit, affiliates. Your own pages support the sale, they do not start it.
Almost no search demand, very high emotional response once you put it in front of someone. This avatar is reached by paid social, by partners who already have the room, and by email. It cannot be captured, it has to be started.
Here is the idea we came off the call with: two free courses, one on protecting kids online and one on protecting boomer parents, each one explaining plainly what is going wrong and how CyberGate stops it, with the whole content operation built around giving them away. We tested it against the numbers above before putting it in front of you, and here is the honest answer.
We think the courses are the right centre for all of this, and we want to build them. They are right because your product is invisible and abstract, and a course makes the danger concrete before you ask for money. It is right because it gives you an email list, which is the single asset you do not currently have and the only one you own outright. And it is right because it matches what you said you were looking for: somebody who understands there is a customer journey and knows how to pull people down it.
The one thing a course cannot do is deliver itself. People have to be sent to it, and for the boomer parent avatar there is no search traffic to do the sending, so a course published and left alone would sit there. So we would build the courses and, at the same time, the three doors that carry people to them. Everything here is meant to work together: the site fix makes the measurement possible, the content and the courses give people a reason to arrive, and the campaigns and partners do the arriving.
Facebook and Instagram can target the 45 to 65 year old with aging parents and the parent of a 12 year old. Google cannot, because those people are not searching. The ad sells the free course, not the subscription. This is where the boomer avatar actually lives, and clicks run a few dollars instead of the $138 the business keywords cost.
Elder law attorneys, financial advisors, senior living communities, home care agencies, insurance agents, churches, school PTAs, local IT shops. Every one of them already has the room full of exactly your avatar and a professional reason to be seen protecting them. You already built an affiliate program. This is what it is for, and it is the only realistic path to five thousand users.
For the parent avatar, buyers read comparison articles and Reddit threads. Getting CyberGate reviewed, listed and compared by the people who write those, plus real reviews on your own Google listing and Trustpilot, does more than fifty blog posts of ours ever will.
So: courses yes. Delivered by email rather than built as a video product, one per avatar, each ending at your thirty day trial, each one reusing what you already say on air. Around them, an orchestrated content operation on the site, a direct to consumer social campaign, and a real affiliate campaign through people who already have your audience in the room. One system, five moving parts, and all of it measurable from week one.
We are not going to invent a revenue projection for you. Here is the honest version with the assumptions in the open.
Your published monthly prices, with annual at ten months. A single small business signing five seats is real recurring revenue, and you told us you can serve 5,000 to 10,000 users today without buying anything.
What a click on “small business cybersecurity” costs. A page that earns that click instead of buying it is worth the same money every month and does not stop when you stop paying.
Instrumentation and trust repair land in week one. Ads and courses can be tested in month one. Search positions take longer and we will not pretend otherwise.
Your Kids Plan is priced at $24.99 while Family is $17.99 and Personal is $15.99. If the kids plan is an add on, it currently costs more than the plan it adds to, and the page itself is what tells a shopper that. It may well be deliberate, and if there is a reason for it we would rather hear it from you. Either way we would want to walk the ladder through with you before we send traffic at it, because pricing is the one place where a shopper stops and thinks twice.
Search volumes, costs per click, rankings, links and the Google listing details on this page are measured. Timelines are labelled estimates. Nobody who promises you a sales number for month three is telling you the truth.
What we would do for you, in the order it has to happen.
{{pageTitle}} placeholders with real titles and descriptions written for each avatar, add the missing top level headings, and give the site a robots file, a real sitemap and honest error pages.Because you are not one business, you are three audiences with almost nothing in common, and each one needs its own pages, its own offer and its own channel. Because two of those three have to be reached with paid social and partners rather than search, which means someone has to run ads, build the funnel and read the numbers every week. And because after a year of trying, what you are looking for is not more articles. It is a measured system, with somebody accountable for the numbers it produces and reporting them to you honestly, including the parts that do not work.
No contracts, no setup fees, month to month. Cancel whenever.
Where we’d start you: Own The Market, $1,500/mo. Three audiences, three offers, two channels that need active management, and a site that has to be instrumented before anything else is worth doing. The lower plans are the same work at a slower pace, and with a product that scales to 100,000 users in six weeks, pace is the whole point. No contract, no setup fee, month to month. If it is not working, you stop, and this time you will be able to see clearly whether it is working.
Say the word and week one is the boring, decisive part: your site can count, your certificate stops failing on strict clients, your prices live in the page, and your Google listing points at the right place on the map.
Start with Own The Market, $1,500/moQuestions first? Email Bobby at [email protected]. Happy to answer anything before you start.